As an online marketer you face the challenge of creating a positive and friendly environment between yourself and your customers. You want to create an atmosphere of trust, and an environment where your customers can depend on your advice and ultimately become one of your paying customers.
However your efforts may not always be “appreciated” by your customers. You will find that people can become quite irate about payments that didn’t work, receiving your “nuisance” emails, or wanting a refund on purchases.
The way you manage these negative experiences will test your character and patience and may ultimately brand your reputation as an online marketer. Let’s see how to overcome some nasty situations which may come your way.
1. People want instant access to solve problems
The internet is all about instant information, so people are conditioned not to wait for the information or products that you are promoting. If you have problems with your website, payment links, autoresponder, etc, this can easily brand you with a bad reputation – even if it is not directly your fault.
To overcome this situation you will need to create open and clear lines of communication as a backup for when things go wrong. One way of receiving official complaints is by using a Support Centre. If you have no Support Centre, how can people contact you about missing download pages?
Using a Support Centre will create a professional appearance and provide you with the ability to track a situation. You can also assign multiple users to assist in the Support Centre, which lets you hire temporary staff from outsourcing agencies if required.
2. People want to get off your mailing list
If your subscriber base starts to grow rapidly, you will soon find out that some subscribers don’t want to hear from you. They often won’t tell you politely that they want to be removed, but will email you with abusive expletives. Or worse, instead of emailing you directly, they may approach the CAN-SPAM authorities suggesting that your emails are SPAM, and you may have to face "corrective action".
Be careful not to fall prey to taking offence at every criticism that you receive, especially if people want to be removed from your mailing list. More so, unless your subscribers are happy to open and read your emails, you’re wasting your time. You will need to learn the art of positive interaction in order to handle the complaints effectively.
With the anti-spam laws governing email marketing in the
Some common methods to unsubscribe include:
a) A link to unsubscribe or change user options. These links are commonly placed at the end of each email sent from internet marketers.
b) Provide an email address within the email itself informing them that they can unsubscribe to your list by sending an email to that address.
c) Allow your Support Center to assist with unsubscribe requests, as some people don't trust the "unsubscribe link" found at the bottom of each email.
Without some form of removal from your mailing list, at the worst you risk losing your domain(s). You may even have contact from the CAN-SPAM authorities that could leave a deep dark impression on your online business - and who would want that ?
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Bradley Smith is an online businessman with a focus on providing information to new starters on the internet. To supercharge your new online business, visit Easter JV Giveaway
Copyright Bradley Smith May 2006 www.EasterJVGiveaway.com
1 comment:
I get the NASTIEST messages!
I used co-reg leads, single opt in - and I got kids sending me expletives deleted almost every day none of them smart enough to scroll to the bottom of EVERY email ever sent by getresponse - with an unsubscribe link there
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